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In an era of technology, entrepreneurs and marketers have realised that to remain relevant, they need to embrace the fast pace of change or accept redundancy. In the 21st century rules of the game have changed, and social media has emerged as a clear winner. So much so that it is impossible to have a marketing strategy without elements of social media. With more advancement, the funnel marketing tactics are being applied to social media as well.
Social media marketing funnels are primarily being used by online businesses to convert potential buyers into life-long regular customers. It requires a lot of effort, but in the long run, you can have a large base of prospective buyers, higher brand awareness, more loyalty from regular customers, and higher sales.
A typical marketing funnel strategy has four stages: awareness, discovery, consideration, and conversion, and all of them have to work in tandem. Players in the e-commerce space need to effectively map the entire buying journey of their customers - from grabbing their attention, piquing their interest, allowing them space and time to decide, and finally getting them to purchase the product. Like a funnel, there is awareness on the top, consideration in the middle, and conversion at the bottom.
Through social media ads, new customer can be reached and made aware of your business. Once they have visited your website and discovered you, a customized message can be sent to the customer when he is considering to buy your product. The funnel helps the e-com marketing teams to plan and calculate the effort put into attracting, engaging, and converting buyers through content or other marketing material, such as landing pages and advertisements.
The digital marketing funnel framework draws traffic to a website and fosters customers to the extent that they do not go anywhere.
Advantages of marketing funnels
The main advantage of marketing funnels is that they are measurable and easy to know if they have been successful or not. It will also be able to point out where and why you are losing customers, and you can also reboot your marketing strategy.
For each stage of the customer journey, you can use these tools to target buyers:
Full funnel marketing is important as it gives e-com players insights into the mind of a consumer when he is in the process of making a purchase, and the marketing approach used to send an apt message at a crucial point in the journey. Once businesses and brands have recognized all the stages of the funnel, they can easily attract new and hold on to existing customers.
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