According to sources "93% of B2B marketers consider LinkedIn to be the most effective site for lead generation." Also, 50% of the businesses report that they are more likely to engage with a company via LinkedIn. When it comes to LinkedIn Marketing Strategy, it is not only about using your connections but also the network that your connections engage in. It is the most appropriate modern version of the traditional word-of-mouth marketing technique.
From building your company's page to publishing valuable content (including rich media), IIS provides you the best strategy to employ LinkedIn Marketing effectively.
IIS uses LinkedIn as an effective tool for generating B2B leads that many businesses haven’t explored yet.