According to sources "93% of B2B marketers consider LinkedIn to be the most effective site for lead generation." Also, 50% of the businesses reports that they are more likely to engage with a company via LinkedIn. When it comes to LinkedIn Marketing, it is not only about using your connections but also the network that your connections engages in. It is the most appropriate modern version of the traditional word-of-mouth marketing technique.
From building your company's page to publishing valuable content (including rich media), IIS provides you the best strategy to employ LinkedIn Marketing effectively.