Pay Per Click
Pay Per Click
Through PPC we can buy you more visits to your page. Do not waste your money for Web traffic
that has got nothing to do with your business.
By creating/ using more specifically strategized and targeted keywords, our team of pundits can help
you bring higher PPC click-through rate, effective cost per click, and hence increased profits.
We can also add up to your account with majority of search-driven traffic by specialising your
webpage in 'Long-tail keywords', which are specific in nature. And in spite of being less common, are
more likely to be used by people who are closer to a point-of- purchase.
PPC being iterative, a webpage needs constant refinement, updation with fresh content as per new
keywords in use among people. We help you in expanding your campaigns, and create an
environment in which your keyword list is constantly
growing and adapting.
Managing Your PPC Campaigns
PPC campaigns once embarked need regular efforts to ensure growth, adaptivity and effectiveness.
In fact, regular account activity is one of the best predictors of account success. We continuously
analyze the performance of your account and support your expensively bought rank through
following adjustments and optimizations:
- Add Negative Keywords: Adding non-converting terms as negative keywords to improve campaign
relevancy and hence reducing expenditures.
- Split Ad Groups: Improving click-through rate (CTR) and Quality Score by splitting up your ad groups
into smaller, more relevant ad groups, which help you create more targeted 'ad text' and 'landing
- Off-Page SEO services
- Link Strategy
- Review Costly PPC Keywords: Reviewing expensive, under-performing keywords and shutting them off if necessary.
- CRefining Landing Pages: Modifying page with fresh content and ensuring calls-to- action (CTAs) of
your landing pages to align with individual search queries in order to boost conversion rates. Driving
traffics not only one, but all showcased pages.