10 things to keep in mind before hiring a digital marketing agency for your business

Presented by Instant Info Solutions (IISINDIA)

10 things to keep in mind before hiring a digital marketing agency for your business

Monday, December 7, 2020

Digital marketing agencies are a dime a dozen. In a city like Delhi, the number runs in a few hundred thousand. What has led to such a large demand for digital marketing agencies in Delhi? The simple fact that all the customers are now shopping on social media, apps, and websites, rather than visiting a physical store. Good thing for your business right? Well, not entirely. As long as your business involves creating a product from a radioactive element that is safe for the environment (just kidding), i.e. if your business is unique and you're the only player, it will be tough for you to survive if people don't even know that you exist. That is why you need to catch your customer first before your competition does. To make yourself shine like a star in front of your customer so that they have your attention, you need the backing of a good digital marketing agency that will achieve this for you.

There are plenty of good digital marketing agencies in Delhi. But the question is are they good enough for your business?

Here are 10 things to keep in mind before hiring a digital marketing agency:

1. Fit is important

'Fit' in digital marketing can be a deciding factor in the future for a client and the digital marketing agency. An e-commerce business needs to hire a digital marketing agency that can deliver the business goal and meet the business's expectations when it comes to rankings and conversions. E-commerce businesses that are clients of digital marketing agencies have to understand one important thing, if the digital marketing agency is right for your business, your business will receive the boost it needs. This happens because the digital marketing agency is conducive for your e-commerce business and is the right fit. To have a great working relationship with your digital marketing agency, it is important as a business you must have clarity in goals and expectations that you have from the agency. Once this is there, you need to have trust, faith, and confidence in the abilities of your digital marketing agency.

2. End goal: What is the result you're hoping for from digital marketing?

If you're an online business (that has been doing business independent of an agency, but now you need one to target a wider audience), then you know exactly what platform gives you the best business.

For example, i) if you're a fashion start-up and converting customers online, you know exactly that your Instagram is giving you more sales than your website.

Here, a digital marketing agency will analyze this and help you devise a social media strategy to make your Instagram presence even stronger to attract more customers and lead to conversions.

ii) If you're an online grocery store with a strong loyal customer base, you know that the conversions are happening through your website.

Here a digital marketing agency will help you boost your website rankings through SEO strategies until you rank no. 1

3. Services: What can your digital marketing agency offer you?
  • Website design and development: E-commerce portal development, WordPress portal development, etc.
  • Mobile applications design and development: Apps for iPhone, iPad, and Android devices.
  • SEO:
    1. Local SEO
    2. Keyword Ranking Solution
    3. Ethical SEO
    4. Pay Per Click
    5. App Store Optimization
    6. ROI Centric Approach
  • Social Media Marketing:
    1. Facebook Marketing
    2. LinkedIn Marketing
    3. Youtube Optimization Services
    4. Social Video Optimization
    5. Instagram Services
    6. Twitter Handle Management
    7. Affiliate Marketing Services
4. References & Portfolio

Do a better job of understanding your digital marketing agency's existing client base.

'Actions speak louder than words', if your digital marketing agency says who they claim to be, it will reflect in their quality of work. As an informed consumer, it is important to check for references and a portfolio of clients from digital marketing agencies to see the success of their work.

5. Online Target Audience

You need to know your customer first; the digital marketing agency can give you a strategy to enhance it.

As an online business owner with a marketing plan to have huge turnovers from an online business, it is important to understand your online target audience and segregate it from the rest.

If you are confused or unaware, the digital marketing agency will help you brainstorm and ask questions that define the target audience even better.

  • Who is my product for?
  • What age group do they lie in?
  • Where do they reside?
  • What do they do for a living?

Digital marketing agencies have tools that can help businesses track customer behaviors on a webpage, the country he/she is coming from, their likes and dislikes, etc.

6. Solutions over services

Is your digital marketing agency going that extra mile by solving your problem instead of just charging for a service?

When you meet a digital marketing agency for the first time, their goal should be to give you the best possible solution rather than offer a menu of their services.

For example, if your goal is to gain more followers on social media platforms, your digital marketing agency should be able to provide solutions for this rather than offering SEO packages for a website.

In short, your digital marketing agency should hit the bull's eye by providing solutions.

7. Ask tough questions

Is your digital marketing agency up to date with the latest marketing tools?

Since digital marketing agencies are large in number, they may treat customers like blind mice. Many agencies use outdated tools that are irrelevant and don't do anything for an online business. It's important to check whether your digital marketing agency is up to date with the latest analytical and metric tools.

8. Outcome over output: Always
  • Are your goals being met?
  • Are you achieving the outcome?
  • Is your digital marketing agency worried about outcome over output?

An effective, result-oriented agency will put 100% of their effort in achieving the outcome rather than concerning themselves only with the output.

9. Bottom line: Traffic Analysis and conversions

Traffic analysis and conversions are tracked by digital marketing agencies using google analytics, Facebook analytics.

Traffic can be generated using social media, affiliate marketing, email marketing, etc.

Conversions are basically a positive response of a customer on your webpage or social media handle, where the customer chooses to buy your product, subscribes to your page, or chooses to follow you on social media.

10. Skills and expertise

The digital marketing agency that you hire for your business must have the technical skills and enough expertise in dealing with similar businesses as yours and achieving excellence in it. When it comes to your e-commerce businesses, the digital marketing agency's team must be proficient in providing expert solutions to front-end and backend problems. The right skillset of the digital marketing agency will help you manage your e-commerce business with ease and help you lead to conversions with speed. Highly qualified digital marketing agencies, who have been in the business for over a decade have developed a strong foundation of skills and expertise. This happens because they understand the necessity of adapting to the changing trends in technology and are continuously polishing their knowledge to deliver your business with the best possible strategic solutions.

IIS India is Delhi's best digital marketing agency that has a strong client base both in India and abroad. It has helped online businesses achieve their desired targets and the agency has built a loyal client base which is reflected in the IIS India portfolio. IIS India as a digital marketing agency is focused on innovation, client satisfaction, and driven to deliver excellence.

12 Steps to create the Perfect Media Pitch

Media pitches are emails sent to journalists or editors of major publications (newspapers, blogs, magazines, podcasts) to raise awareness about your story. Media pitches are different from sponsored content and press releases.

Reasons for appointing reliable WordPress Development services

As far as submitting a blog or developing an alluring business site is concerned, then WordPress can be a reliable open source. It is considered to be the most favored CMS as it assists in convenient and prompt website development.

A significant strategy on how to generate leads

The main concern of all business owners is how to generate leads for their businesses.

On-page SEO factors: Essential to attain higher ranks in Google Search

On-page SEO is an essential aspect of search engine optimization as it assists Google to comprehend what is the context of the content on your website.

All business owners must know how to increase organic traffic to their websites

The principal concern of an online or offline business is how to increase organic traffic to its website.

Benefits of digital marketing strategies for start-ups to attract traffic

Digital marketing has systematically modified the way businesses advertise their products.

Reach out to the target audience by obtaining a website design and development service

Today, the world wide web has become the key source of the interaction of all businesses. The competition is amazingly...

The significance of taking up a competent social media strategy

Social media marketing is considered to be an effective strategy for all kinds of businesses to get in touch with their clients.

The utility and methods of tracking Google Algorithm latest updates

It is known that Google processes multiple updates once a year. The Google Algorithm updates are Panda, Hummingbird, Penguin, Rank Brain, and Florida...

Why embracing Digital Marketing Strategies is important for your Business

Digital marketing is essential for every business as it ties up the business with its clients when they are online.

How to leverage your business with SEO techniques of digital marketing services in Delhi

Just as online marketing has become crucial for all businesses, search engine optimization has become a mandatory aspect of the success of any digital marketing technique...

Perks of employing an SEO company in Delhi

Your website can be considered as the mirror of your organization and it is the primary stop of communication between your organization and clients.

Techniques of picking up a decent Website designing company in Delhi NCR

Your website presents your organization's image; it should have all the characteristics to attract more visitors. You must assure that the user experience is in line with the brand image.

Compelling Practices for Using LinkedIn to accelerate B2B Sales

LinkedIn is contemplated as one of the most booming social media platforms for B2B marketing. It efficiently sets up a thorough professional chain that all businesses are looking for and has already evolved as an essential unit of digital marketing.

Best Digital Marketing Agency in Delhi

If your business has failed to drive enough clients or you are just exhausted from the hubbub of promoting your business, then you should consider appointing a digital marketing agency

LinkedIn Marketing Strategy

Formulating a LinkedIn marketing strategy can be a glorious way to expand your business while embracing exclusive contacts.

Digital Marketing Solution

The pandemic has clearly highlighted the need for corporate and new entrepreneurs alike to have an online presence in order to be visible and boost sales of products or services.

Social Media Marketing Services in Delhi

Today social media has taken gigantic proportions with popular platforms such as Facebook, YouTube, Twitter, and so on, being used to promote and give visibility to individuals, companies, products, and services.

Choose the right web designing company

One's site is going to be the first influence that several imminent clients will have. It will be the representation of his or her business, and in distinct commands

Best Digital Marketing Company in Delhi NCR

Steve Jobs has rightly said, innovation is the ability to see change as an opportunity, not a threat."In 2021, digital marketing came up in a big way and was the change that breathed new life into industries and businesses...

Key Advantages of Bulk WhatsApp Marketing for your business

Today, marketers use various online marketing channels to connect and engage with their customers to take their businesses to the next level; it doesn't matter how big or small it is. WhatsApp Marketing has modernized & emerged as one of the trendsetters.

Benefits of SEO

Investing in SEO is highly beneficial for every organization as it offers many benefits like high ROI, Sales, Lead, Conversion, Brand Visibility and Traffic. In the modern era, SEO Marketing has become one of the most popular ways of digital marketing.

Target global audience with International SEO

International SEO is the best procedure for optimizing your website to reach a global audience. Google search engines can easily recognize which location you would like to focus on and which languages you use for business.

How Article Writer Improve The Quality of Your Content and Makes It SEO Friendly?

In any area, content is the essential element in attaining objectives. This is true across the globe. College students may write a variety of essays; however,...

Ecommerce website designing company in Delhi

According to the global index, the e-commerce industry has rapidly grown over the last 5 years. More numbers of businesses, startups are coming up with e-commerce functionality globally.

Digital Marketing will lead the future world by 2025-2030

By 2025-30 we are going to witness the next level of digital technologies which will take the future of digital marketing to new heights. As we could see today ...

Social Media Marketing Agency in Delhi NCR

In principle, social media marketing agencies help your businesses become more successful. Social networks and hence the social media marketing agency...

Developing your SEO Strategy for Higher Ranking on Google Search Engine

SEO has become one of the best channels to market a business. Be it a startup, mid-level business or a multi-dollar business, without SEO strategies

Benefits of LinkedIn Marketing

LinkedIn is a powerful tool for entrepreneurs. It's one of the best B2B platforms to get connected globally by networking with people. Business owners can promote their businesses on LinkedIn and can get more conversions and leads.

Best Digital Marketing Agency in Delhi

IIS India provide solutions for all your digital needs! Digital marketing is one of the best ways to get connected to your audience online.

Best SEO Company in Delhi NCR

IIS India is one of the Best SEO Company in Delhi NCRWe offer high-quality on-page and off-page SEO services as per the requirements of our clients. We help your business to grow with the help of our customized, result-oriented services.

Best digital marketing company in Delhi NCR

The role of digital marketing is to help you gain new traffic, leads, and sales for your business by reaching people who are looking for your products and services.

Best Website Design Company in Delhi

Hire IIS India, we are India's most trusted and leading website development agency in Delhi NCR. Serving in an entire PAN India from the past 11 Years. With our Expertise in IT Development domain we help our clients to choose the best website for their business.

10 Effective SEO Techniques to increase Domain Authority in 2021

The domain authority of a site shows its relevancy for a specific niche.It is a ranking score developed by Moz and it shows how a website ranks on SERPs.

5 Time-Proven SEO Strategies to Increase SERPs visibility

The universe of SEO is continually changing and the strategies you were utilizing 2 years back won't work in the current situation. Regardless of whether you have been effective in improving your site ranking, you will require...

Best Local SEO Ideas and Strategies for 2019

Here are some basic SEO tips and strategies for 2019 to help you get in top positions in search engines. It's more than ideal to have a domain name in the country for each of the markets you want to target, rather than using sub-domains for your main website.

Website designing to achieve Google ranking

Are you wondering how to make a homepage more SEO friendly to achieve Google ranking? As we know that for a lot of keywords, content pages tend to do better, but does that mean that your homepage can’t rank for anything?

Three ways to choose best SEO Company

As we know that Google has 80% of the business share in all over world, it processes more than 10,000 search queries ever second. So SEO is the only digital marketing channel which can deliver long...

Check your website performance with free Google SEO Tools

When you start an online presence for your business, you create a website that is considered an online store. Then, you need to promote your website so that people can come to your website and take advantage of your services or products.

How Digital Marketing can support your Business amidst the COVID-19 crisis?

The current situation of the COVID-19 pandemic has affected everyone from small shop owners to company, firm, or business organization. People are forced to lock...

Tips to Optimize Your Social Media to Increase SEO

Focusing on social media and SEO in marketing strategy has become a standard practice for running a business.Here are top 10 actions...

Animation Video Agency in New Delhi - India

As a leading video animation agency, we know no one wants to waste time in the world today reading any news. So sending your business...

The Avenues to Follow for a Web Design Company

The website is a portal to the soul of the company. It's the first impression that sticks with the visitor, hence the presentation is vital its overall reception. The mammoth task of perfecting beauty...

What a Social media marketing company can achieve in India

Social media has become an inescapable part of human culture. Advertising online on social media has been equivalent to reinventing the wheel. New avenues are not without new problems, though.

Engaging SMM Services in Delhi through SMM Services

Social Media Marketing or SMM lets one tap into an online parlay of information, a system for developing fruitful feedback. In a skyrocketing, media hungry environment like Delhi.

SEO Company In Delhi, IIS- Virtuoso's In Digital Marketing

A true one-stop to fulfil all social media management, Digital Marketing and SEO demands - Instant Info Solutions. The Delhi based company tents all options under the sun.

6 Reason You Should Hire Digital Marketing Company for Growth.

Digital Marketing company in Delhi | India| Word| providing worldwide IT services. Get consultation to grow your business. Top Rated Services - SEO, SEM,SMM