Methods for creating a robust social media marketing funnel

Presented by Instant Info Solutions (IISINDIA)

Methods for creating a robust social media marketing funnel

Thursday, December 15, 2022

A social media marketing funnel starts when potential leads become aware of your business on Social Media and lasts until they become clients. The goal of this marketing strategy is to turn each user into a true brand ambassador who will suggest your goods or services to their friends and family, hence increasing your chances of generating more leads. No matter how the funnel is set up, the customer journey adheres to a fundamental pattern that results in a sale, satisfied customers enduring brand advocacy.

Here are the principal phases of this marketing tactic:
Awareness

During this phase, prospective customers learn about your company. Social media plays a vital role in reaching out to potential customers and creating awareness. You can produce content that addresses the issues faced by your potential leads and how your product/service solves them. The leads are drawn to this because they are trying to find the solution.

Now that they are paying attention to you and have climbed to the funnels’ top, you should provide them with useful information and clarifications. As a result, this moves them along the funnel to the next level. Your leads will visit your website more frequently if you can answer their questions.

Consideration

The leads look for more specific information as they progress down the funnel and consider purchasing your goods or services. At this point, they might do a market/cost analysis before taking the final decision. They need to be certain without a doubt that purchasing your good or service will allay their problems. During this phase, you should offer your potential leads more information to assist them to move on to the Action stage.

Conversion

Leads are now prepared to take action at this point of the marketing funnel. The third stage will be fruitful if you delivered two masterful performances in the first two.
The advantage of social media platforms is that you can evaluate your success which the help of reporting tools. You may determine whether your audience found your content engaging or not. Moreover, you may determine how many individuals have visited the landing page of your website by clicking.

Sales will start to flow at this phase because your audience has made this much progress through the funnel. You should maintain communication with potential customers through your social media platform. Additionally, it's acceptable to entice your customers to buy by offering incentives like free shipping or a discount for new customers.

Involvement

Once the deal is sealed, you should not lose sight of your target audience. You must keep up the relationship if you want to remain at the top of their minds. It's crucial to stay in touch with your customers and give them a sense of belonging in your community. For this, you need to concentrate on producing social media content that motivates consumers to make additional purchases.

Advocacy

This is the last stage. Now that the sale has been completed, you should make your clients into brand ambassadors right away. If you have satisfied your consumers, they are inclined to refer you to their friends, family, relatives, coworkers, etc. Additionally, you can gather client endorsements and reviews that emphasize the advantages of your goods and services and use them in advertising campaigns.

 

 

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