Best Local SEO Ideas and Strategies for 2019

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Best Local SEO Ideas and Strategies for 2019

Friday, September 27, 2019

Here are some basic SEO tips and strategies for 2019 to help you get in top positions in search engines.

  • Domain name security
  • It's more than ideal to have a domain name in the country for each of the markets you want to target, rather than using sub-domains for your main website. This is because many search engines attribute great importance to domain name tags, especially in China, where Baidu's most popular search engine tends to favour local websites.

  • Target the right search engines
  • Yes, Google is the largest search engine in the world, but it is not the leader in every region. For example in Japan the Yahoo search engine is prefers. Chinese Baidu users are available, Russians choose Yandex search engines, and South Koreans use most of their searches using Naver search engine.

    In each of these countries, there is a different issue. The Russian, people find it more and more difficult to speak Google, while Yandex is more popular because it is better armed to handle the complicatedness of the Russian and language.

    Therefore, it is essential to understand the complexity of each search engine. Like Yahoo in Japan, it is powered by Google. He prefers keyword density of 7 to 8 percent and prefers directory listings. Baidu, on the other hand, pays more attention to incoming links, optimized image titles, and alternative texts.

  • Establish contacts in the country
  • One of the best resources to climb in search rankings is to create a campaign to create links. This can be achieved by targeting the country directories of each country separately. However, if your business domain is highly specialized, you will need to create more links for your site.

    The advantage you see here is Google's "duplication rule ", which doesn't apply here. This means you can reuse content that exists in another language. However, you need to hire high quality domestic translators for this purpose.

    All Three of the SEO strategies above are incorporated to meet the scaling factors affecting Google updates.

    One such update was named Hummingbird, released in 2013. One aspect of this update was Rankbrain, a rating signal that uses voice, video, and popular language to understand search queries and sort search results accordingly. From time to time, Google comes with an update that affects its search results.

What is Google Rankbrain?

It's part of Google's Hummingbird update that uses machine learning to provide the user with the most important search results. Therefore, whenever a query is identified, Google's search algorithm uses a number of factors (or algorithms) to understand the user's true intent to provide not only better but more relevant search results.

These factors include user positioning, words typed into the query, and many others where voice, video, and popular optimization are very important.